We understand that when a business hires a creative partner they’re looking for someone to take over the entire process, otherwise what are we being hired for, right?
We’ll handle all creative direction and creative production for your short form UGC videos which includes:
The only thing we need you to do is approve, test and provide feedback so that we can continue to hone in on the creative strategy that works best for your brand.
We have a 3 step process that allows us to deliver top quality UGC-style ads right to your inbox every week.
We’ll do a deep dive into your brand and product, evaluate your current and past ad creatives, get to know your competition and target audience, and then develop a winning strategy that converts.
This is the step where we bring your ad storyboard to life with the help of our team of expert content creators. We’ll use styles such as testimonials, unboxing videos, demos, lifestyle videos and trends to tell a story with your ads.
This is the part where we put all of the pieces together to deliver your weekly masterpieces. Your dedicated creative producer will work closely with our editors to take the content and build out your amazing ads. Once your creatives are approved, we’ll finalize and send your UGC ad creatives directly to your inbox.
Our clients partner with us on a month-to-month retainer basis. Every week you’ll receive:
New clients can request a trial run which includes a week’s worth of content only (4 UGC videos = 2 original ad concepts + 2 variations). This gives both of us an opportunity to determine if we’re a good fit before continuing on a month-to-month retainer basis.
*Note that our long term brand partners see the best results. Providing weekly content allows for higher volume testing, giving brands a chance to run enough diverse creative to find the BIG WINS, not just small glitches in performance. Creative optimization requires data and testing provides the data needed to scale.
We’re a performance driven, culturally relevant, creative production company. We exist to help brands create and test short form video ads then rinse and repeat to scale on TikTok, Facebook and Instagram effectively.
You can use our creatives on TikTok, Facebook and Instagram. We find that UGC/TikTok style ad creatives perform the best on paid social right now.
We require 2 weeks to complete initial creative research and strategy, then once product is received and ad concepts and scripts are approved we require 7 business days to deliver your first round of UGC videos.
Yes, we offer you 1 revision round before finalizing your content. A revision occurs during the final editing process, it does not include reshooting content. But don’t worry! We make sure that you approve all creators, ad concepts, strategy and script copy before we shoot your content.
You certainly can! Most of our partners prefer that we handle scripting so that they can focus on other areas of their business, but if you have something specific you would like us to say or do, we will be more than happy to bring your idea to life.
An ad concept is the overall creative angle, messaging and idea for the ad. An ad variation includes any minor change to the original ad concept which allows you greater leverage during the ad testing phase. A variation can include changing, CTA, b-roll, hooks, sounds or captions.
There’s a reason that a company like Toria Creative Co exists and that’s because managing the creators and the creative process yourself effectively to deliver weekly top tier UGC ads is a complex process. That’s why this is all we do, and it’s why we believe we do it the best!
Yes, we currently work with multiple creators, however, the thing that makes us different is that rather than having a massive network of random creators, we choose to be more exclusive about who we allow in our network. We personally train our expert content creators. This allows us to be more effective and continue to deliver top quality ads to you on a weekly basis.
The primary goal of organic content is to provide your audience with some form of value through either education or entertainment. The objective is not necessarily to convert into a sale, but rather to build an engaging community and develop an ongoing relationship with your audience. Also, having an organic presence can help your business scale and build long term sustainability. Because the main goal of organic content is different from paid, the writing style and creative concepts are different as well.
Check out our Organic UGC content service for brands who need a consistent organic presence on social.
